As a farmer, I’m excited to learn about New Holland Agriculture’s collaboration with Microsoft and Touchcast to showcase their innovative technology and equipment to a wider audience. The Consumer Electronics Show 2023 in Las Vegas is a perfect platform to demonstrate how the farming industry is adopting cutting-edge technology to improve efficiency and reduce environmental impact.
New Holland Agriculture will present a simulation of a commercial customer experience in the metaverse at CES 2023, featuring their T4 Electric Power tractor prototype. This powerful simulation will be possible through Touchcast, a leader in creating immersive experiences in the metaverse, powered by the Microsoft Cloud. Visitors will be able to interact with a 3D model of the T4 Electric Power tractor and experience its autonomous features.
Touchcast’s technology allows vehicle manufacturers to create a photorealistic digital twin of their showroom and display their vehicles in real-time 3D. Potential customers can browse, customize, and purchase their desired vehicle inside the interactive virtual showroom directly from their browser. Consumers can interact with a real adviser, ask questions, explore new features, take a virtual test drive, buy their vehicle, and return anytime for post-sales support.
This collaboration will allow New Holland to explore and enable metaverse commercial options, granting direct access to their products to customers all over the world. It opens up endless possibilities for farmers and gives them a new way of experiencing the personal touch of a human dealer without having to physically travel to a showroom.
The electric prototype tractor from New Holland will be the focus of CES 2023. The T4 Electric Power tractor is the industry’s first all-electric light utility tractor and is designed to find a place on all types and sizes of farms. It was created with key features in mind, such as runtime of the battery, performance, and a sustainable approach that reduces the machine’s emissions, noise levels, and overall environmental impact.
As a farmer, it’s exciting to see how New Holland Agriculture is leading the way in innovation and technology in farming equipment. With their collaboration with Touchcast and Microsoft, they are not only improving the farming experience but are also showing the world how important this industry is and how innovation can be used to solve some of the planet’s most pressing problems.